Our whole culture is based on the appetite for buying, on the idea of a mutually favorable exchange. …. For the man an attractive girl – and for the woman an attractive man – are the prizes they are after. ‘attractive’ usually means a nice package of qualities which are popular and sought after on the personality market. What specifically makes a person attractive depends on the fashion of the time, physically as well as mentally. … Two persons thus fall in love when they feel they have found the best object available on the market, considering the limitations of their own exchange values.
