Image, I’m pretty good at inventing phrases – you know, the sort of

I’m pretty good at inventing phrases – you know, the sort of words that suddenly make you jump, almost as though you’d sat on a pin, they seem so new and exciting even though they’re about something hypnopaedically* obvious. But that doesn’t seem enough. It’s not enough for the phrases to be good; what you make with them ought to be good too.

Aldous Huxley

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