Make sure to immediately write down any impressions you receive. Intuitive impressions are often subtle and therefore ‘evaporate’ very quickly, so make sure to capture them in writing as soon as possible. Recent research in neuroscience indicates that an intuitive insight – or any new idea – not captured within 37 seconds is likely never to be recalled again. In 7 minutes, it’s gone forever. As my buddy Mark Victor Hansen likes to say, ‘As soon as you think it, ink it!’
