Core competence, as it is used by many managers, is a dangerously inward-looking notion. Competitiveness is far more about doing what customers value than doing what you think you’re good at.
![Core competence, as it is used by many managers, is a dangerously Core competence, as it is used by many managers, is a dangerously Image](https://www.idlehearts.com/images/core-competence-as-it-is-used-by-many-managers-is-a-dangerously.jpg?x85372)
Core competence, as it is used by many managers, is a dangerously inward-looking notion. Competitiveness is far more about doing what customers value than doing what you think you’re good at.