Home > Picture Quotes > Author > Regis McKenna > Branding is overrated.
Branding is overrated.
Marketing is everything and everything is marketing,
The best marketing is education.
Marketing should focus on market creation, not market sharing
Speed has become an important element of strategy.
The more alike two products are, the more important their differences become.
How do you design the product in a way so that it sells itself?.
It’s ironic, but true, that in this age of electronic communications, personal