We need to remain alert to what happens to the body when it is mediatised. Too often, the mediatised body is an anaesthetised body. I would be the last person to argue that the body signifies at some basic level that precedes or transcends its cultural inscriptions. Nevertheless, there is an ethical imperative not to conflate the body with its representations and mediations, but to remember that there is an actual body there somewhere, experiencing the consequences of what is being done to it.
