Image, When you go into a movie and you’re surprised by it –

When you go into a movie and you’re surprised by it – these days with brand recognition being such an important thing and essentially trailers, the way trailers have evolved encouraging people not to see the film unless they’ve already seen the film which is kind of the paradox of marketing these days anytime that you enjoy genuine sense of wonder and surprise in the movies it’s priceless.

Simon Pegg

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