An author describing the methods of intensive farming, or the excesses of sport hunting, or even the harsher uses of animals in science writes with confidence that most readers will share his sense of concern and indignation. Sounding the call to action-convincing people that change is not only necessary, but actually possible-is more problematic. In protecting animals from cruelty, it is always just one step from the mainstream to the fringe. To condemn the wrong is obvious, to suggest its abolition radical.