America has always been the most fertile ground for models – and they were always exported to other countries. When Eastern Europe opened up its doors to the rest of the world, a lot of the girls that were basically working there for $1 a month realized that if they were beautiful and that they could go to Paris and work for $1,000 a day versus the $10,000 that the other girls were demanding. So it created a huge imbalance in the financial structure of how clients could budget out campaigns. The market became flooded.