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If the majority of the “spiritual market” is drawn to prerational magic and myth, how do you reach the small group who are involved in genuine, laborious, demanding, transrational spiritual practice? This is very difficult, because both markets are referred to as “spiritual,” but these two camps really don’t get along very well-one is mostly translative, the other is mostly transformative, and they generally disapprove of each other-so how do you put them into one magazine without alienating them both?

Ken Wilber