F each of us hires people who are smaller than we are, we shall become a company of dwarfs. — David Ogilvy
In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. — David Ogilvy
It takes a big idea to attract the attention of consumers and get them to buy your product. — David Ogilvy
Like a midwife, I make my living bringing new babies into the world, except that mine are new advertising campaigns. — David Ogilvy
The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying. — David Ogilvy
Make sure that you can life happily with your prospective client before you accept his account. — David Ogilvy
Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs. — David Ogilvy
The secret of long life is double careers. One to about age sixty, then another for the next thirty years. — David Ogilvy
What really decides consumers to buy or not to buy is the content of your advertising, not its form. — David Ogilvy
If you make them look like editorial pages, you will attract about 50 per cent more readers. — David Ogilvy
Every advertisement should be thought of as a contribution to the complex symbol which is the brand image. — David Ogilvy
Committees can criticize advertisements, but they should never be allowed to create them. — David Ogilvy
Advertising people who ignore research are as dangerous as generals who ignore decodes of enemy signals. — David Ogilvy
It’s the only really dishonest kind of advertising that’s left. It’s totally dishonest. — David Ogilvy
I know of a brewer who sells more of his beer to the people who never see his advertising — David Ogilvy
A good advertisement is one which sells the product without drawing attention to itself. — David Ogilvy
I do not regard advertising as entertainment or an art form, but as a medium of information. — David Ogilvy