We still seek to solve conflicts with ‘judgement’ instead of designing the way forwards. — Edward de Bono
Creativity involves breaking out of established patterns in order to look at things in a different way. — Edward de Bono
Creativity is a great motivator because it makes people interested in what they are doing. — Edward de Bono
There is never any justification for things being complex when they could be simple. — Edward de Bono
I must say, I don’t feel very qualified to be a pop star. I feel very awkward at times in the role. — Edward de Bono
Reason can only sort out perceptions, but the humor process is involved in changing them. — Edward de Bono
Unfortunately, this belief is totally wrong. The mind can only see what it is prepared to see. — Edward de Bono
Most of the mistakes in thinking are inadequacies of perception rather than mistakes of logic. — Edward de Bono
Opportunity ideas do not lie around waiting to be discovered. Such ideas need to be produced. — Edward de Bono
To be successful you have to be lucky, or a little mad, or very talented, or find yourself in a rapid growth field. — Edward de Bono
Unhappiness is best defined as the difference between our talents and our expectations. — Edward de Bono
It is better to have enough ideas for some of them to be wrong, than to be always right by having no ideas at all. — Edward de Bono