The theory of marketing is solid but the practice of marketing leaves much to be desired. — Philip Kotler
Poor firms ignore their competitors; average firms copy their competitors; winning firms — Philip Kotler
Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to — Philip Kotler
The best way to hold customers is to constantly figure out how to give them more for less. — Philip Kotler
Authentic marketing is not the art of selling what you make but knowing what to make. — Philip Kotler
