Excitement and reward exist only outside your comfort zone. You’ll experience neither — Roy H. Williams
The first step in exceeding your customer’s expectations is to know those expectations. — Roy H. Williams
The first step in exceeding your customer’s expectations is to know those expectations. — Roy H. Williams
The salability of an item can often be improved while the value itself remains unchanged. — Roy H. Williams
People don’t trade money for things when they value their money more highly than they value the things. — Roy H. Williams
Human beings are creators, flinging powerful images into the minds of their fellow men. — Roy H. Williams
If you’re not worried that you’re pricing it too cheap, you’re not pricing it cheap enough. — Roy H. Williams
In marketing you must choose between boredom, shouting and seduction. Which do you want? — Roy H. Williams
According to string theory, what appears to be empty space is actually a tumultuous — Roy H. Williams
Consequently, a young business often grows by large percentages. Mature businesses rarely do. — Roy H. Williams
A good story often increases the salability of an item without increasing its actual value. — Roy H. Williams
A visual image in the hand of an artist is merely a tool to trigger a mental image. — Roy H. Williams