The keys to brand success are self-definition, transparency, authenticity and accountability. — Simon Mainwaring
Corporations often partner with government after natural disasters, as many companies did — Simon Mainwaring
Corporate executives need to re-frame their responsibilities to include the interests of — Simon Mainwaring
Integrate purpose into your for-profit business model through a long term commitment — Simon Mainwaring
By linking with friends and ultimately strangers and building those relationships, social — Simon Mainwaring
It is a truly powerful phenomenon when a brand makes a stand for what it believes in. — Simon Mainwaring
With the never-ending stream of new social technologies, apps and platforms rolling — Simon Mainwaring
The social business marketplace is effectively forcing brands to engage with consumers — Simon Mainwaring
Ultimately, it’s possible that social media platforms will be designed as templates — Simon Mainwaring