One of the hardest lessons in life is letting go. Whether it's guilt, anger, love, loss or betrayal. Change is never easy. We fight to hold on and we fight to let go. If you've been hurt until it breaks your soul into pieces, your perspective in life will definitely change, and no one and nothing in this world could ever hurt you again.
Anytime you have a negative feeling toward anyone, you're living in an illusion. There's something seriously wrong with you. You're not seeing reality. Something inside of you has to change. But what do we generally do when we have a negative feeling? "He is to blame, she is to blame. She's got to change." No! The world's all right. The one who has to change is you.
Companies cannot really see beyond their current customer base. They explicitly or implicitly do things to protect their current customers. And the last person to want real change is your customer. This is why most new ideas come from small companies that have nothing to lose.