This chanting of the Hare Krishna mantra is enacted from the spiritual platform and thus this sound vibration surpasses all lower strata of consciouness - namely sensual, mental and intellectual.
One must execute devotional service under the guidance of a devotee or directly under the guidance of the Supreme Personality of Godhead. It is not possible, however, to train oneself without guidance from the spiritual master.
Spiritual master is representative of God. Similarly, king is also representative of God. The father is also representative of God. These are the statements of the sastras. Because they will guide. The king will guide. The spiritual master will guide. The father will guide. What is that guidance? That guidance is how one can become Krishna Conscious by education, by culture.
To be nonviolent to human beings and to be a killer or enemy of the poor animals is Satan's philosophy. In this age there is always enmity against poor animals, and therefore the poor creatures are always anxious. The reaction of the poor animals is being forced on human society, and therefore there is always strain of cold or hot war between men, individually, collectively or nationally.