Most people don't like to be confronted with an actual fact-of-life because it's difficult to metabolize. A painting of a bowl of fruit is much easier. It's for the same reason why we don't like going to the doctor. The diagnosis and x-rays are too honest. This is what creates the perception that contemporary art is shocking or suspicious.
I do preach the idea of individualism as in not adapting any kind of style or model other than that one of your own. I always found it strange in art history when studying about the different guilds and movements. It sounded too contrived and having to follow devised parameters to create art. I personally am not a team player in that manner. The art should be labeled by the artist's name only.