Al Ries Quotes

Enjoy the best inspirational, motivational, positive, funny and famous quotes by Al Ries. Use words and picture quotations to push forward and inspire you keep going in life!

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Image, When a really new product comes along, it’s almost always a mistake

Picture Quotes

When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.

Al Ries

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