Photos should focus on your waist up, unless you have amazing legs. Then it's okay to include one or two full-body shots in your gallery. The majority of your photos should be closer up, highlighting your face. Don't stage a smile. Instead, try to laugh just before the shot is taken. Flirty smiles that don't look cheesy also work. Make eye contact with the camera. Aim to take most of your photos outdoors.
It's an old, established rule, but "golden hour" lighting is ideal because the first and last hours of sunlight are diffuse and warm. For that reason, women with photos taken outside during those hours tended to look great.
If you're trying to cast the widest possible net to attract the largest selection of men or women, the last thing you should do is to start listing your income, political views, and the like. Avoid mentioning specific comedians, shows, or movies unless those are top-tier attributes on your list.
Popular women use positive, optimistic language in their online profiles, not buzzwords like "future thinker". Here are the ten most often used words I found: easy-going, love, laugh, laid-back, optimistic, outgoing, fun, down-to-earth, pleasure, adventure.
Good profiles mentioned characteristics that would probably be true for all of us, such as: "I want someone who will make me laugh." About Me sections with fewer than a hundred words tend to be clearly popular. Short profiles that express just enough information to pique someone's interest work best.
Most people don't wear glasses in the U.S., and we're not conditioned to finding men and women who wear glasses sexy. If you need your glasses to see, find a good optometrist who can outfit you with a great frame, thin lenses, and a high-quality anti-reflective coating.