We don't live in the old world. But I don't want everyone to know what I've done. We all know every kind of example we could throw out there. The world we see online is very spiteful, we all know about people who have had bad stories thrown at them. If we were more generous I might be more happy about the reputation economy.
For many of these people the social is just a mirror of themselves. I'm not against the social, but I want something genuinely social, not something that has been fetishized as social so that a group of people can feel better about themselves.