It’s just starting. I think it’s going to take another year and a half to get up to critical mass, but everybody loves Chinese food, Thai food, Japanese food, and it’s all been exploited. The Filipinos combined the best of all of that with Spanish technique. The Spanish were a colonial power there for 500 years, and they left behind adobo and cooking in vinegar — techniques that, applied to those tropical Asian ingredients, are miraculous.
The single greatest pleasure that I have in doing ('Bizarre Foods') is when I meet families with 6, 7, 8-year-olds, or teenagers, who say, 'It's something the whole family can watch, and it lets us show our younger children that one man's 'weird' is another man's 'wonderful,' and we all kind of live in the same place.' It's just the best part of my day.