With all the new media outlets out there, with all the noise, a voice of authority and calm like Vogue becomes more important than ever. The more eyes on fashion, the more opinions about fashion, the more exploration of fashion around the world, the better it is for Vogue. Vogue is like Nike or Coca-Cola—this huge global brand. I want to enhance it, I want to protect it, and I want it to be part of the conversation.
I saw young women in the street dressing in a way that I thought was influencing the designers. Fashion was being influenced by all sorts of different people, and culture and also across the street. So I saw more as a trickle up, than a trickle down influence. When I came to Vogue, that's what I wanted it to reflect.
I want 'Vogue' to be pacy, sharp, and sexy - I'm not interested in the super-rich or infinitely leisured. I want our readers to be energetic executive women, with money of their own and a wide range of interests. There is a new kind of woman out there. She's interested in business and money.
Just be true to yourself, and listen as much as one is able to to other people whose opinions you respect and look up to but in the end it has to come from you. You can’t really worry too much by looking to the left and the right about what the competition is doing or what other people in your field are doing. It has to be a true vision.
People constantly make the mistake of comparing London with New York, Milan and Paris and that's not what it's about. London has its own fashion identity. You come here to find the next Alexander McQueen or John Galliano.
Create your own individual style. I'm not interested in the girl who walks into my office in a HEAD-to-TOE LABEL look that's straight off the runway. I'm interested in a Girl who puts herself together in an ORIGINAL INDEPENDENT Way
I think what I often see is that people are frightened about fashion. Because it scares them or makes them feel insecure, so they just put it down. On the whole people that may say the mean things about our world I think that’s usually because they feel, in some ways, excluded or, you know, not a part of ‘the cool group’ so as a result they just mock it.
Part of the pleasure of editing 'Vogue,' one that lies in a long tradition of this magazine, is being able to feature those who define the culture at any given moment, who stir things up, whose presence in the world shapes the way it looks and influences the way we see it.
I think possibly what people working for one hate the most is indecision. Even if I'm completely unsure, I'll pretend I know exactly what I'm talking about and make a decision. The most important thing I can do is try and make myself very clearly understood.
I look for strong people. I don't like people who'll say yes to everything I might bring up. I want people who can argue and disagree and have a point of view that's reflected in the magazine. My dad believed in the cult of personality. He brought great writers and columnists to The Standard.