As J.J. has said many times, when you start a series you want to have a destination. It's like driving a car, when you pull out of your garage and you head out driving down the road, you have a destination, okay?
Yeah, we definitely have screenings; we just don't have screenings out on the street. We bring in - it starts internally, so its people who work at Bad Robot, then it starts going to our friends outside of Bad Robot, and then it starts going to friends of friends outside so we get really fresh people who don't have to pretend to like us.
So that was an important part of the process and strangely, early on, we started to realize, in that respect, we were successful in what we were trying to do, which is make a film that everybody would be able come out and not be scratching their head at all.
It was really important to try to reach a whole new audience so we had a lot of people in who not only had not seen the last film but were not Star Trek fans, or thought of themselves as not being Star Trek fans, or they had seen bits and pieces of Star Trek in the past and it was just not for them.
So it's an interesting process just going through and seeing what works and what doesn't work, and what's the best version of it. It was a good process because I think we all collectively, when everyone would run into issues in the cut or know that things weren't working, they kind of glaringly stuck out so we could focus on fixing those things and it wasn't a situation where you would show it to ten people and you would have ten problems.
It's a combination, I think they want to know - it's for every show, which is I think networks want to know that you have a vision for where the show could go to make sure that it really is a show, that it's not just a one-off forty minute pilot, that it's an actual series.
We approach our shows the same way where we just have a map and we present them to the network so that they realize that, all things being equal, we can definitely head in that direction. Sometimes we do and sometimes we find better ways along the way.
We were going to call it "Star Trek: The Avengers", and for a while we were like, "People are going to love that title". No, we had a whole bunch of titles, we never had any official title until we came out with this, we had different conversations about other things.