New media is ... an amazing form of direct marketing in that you really get a sense of who your customer is, and you also get to know those people who may not be your customers yet but are aspirational and are hoping to be.
It's always a huge red flag for me when somebody's reticent or reluctant or a little slow in providing thoughtful references that are a testament to them as a person and their professional accomplishments.
Part of being able to make great decisions around that and to really grow a business and scale a business, it also comes down to people. I spend a lot of time building teams at both businesses - both The Trump Organization and my own - and thinking about who to hire to supplement the team and allow us to best achieve our goals.
I've also built my own business, and obviously it's a brand that I've built and it's wholly owned by me and something that certainly my experience observing him and working with him and for him has informed how I make business decisions around my brand. But it's my company.
Having toddlers always means that there's a fair amount of chaos at home, but that's part of the fun. And from a work perspective, we have projects under construction all over the world, including many right here in the US.
To the extent I can, I try to maintain a laser focus on what needs to get done from a priority standpoint. And not just from an urgency standpoint, but from a value-added standpoint. So where can I add the most value? Where is my time best spent?
I have the good fortune of working with two brothers who are very accomplished, incredibly smart, and very capable. So thankfully there is not an issue in that regard where somebody isn't pulling their own weight. We collaborate all the time. We tend to take different paths, but we tend to reach very similar conclusions. It's actually great because it allows us to be much more creative in the process of getting things done.