I think the best thing you can do when you go and see a movie is to bring somebody along who really enjoys the film with you. I think this is one of those movies... it wouldn't be their first choice. But once they're in there and they see the enjoyment that not only they're getting, but also their wife or their girlfriend then it makes for a much more pleasant evening after the movie!
If you read a part that you want to play, and you already know you have actors you want to work with but it's not on the page, it's not going to be on the screen. So that is the most difficult thing to do for a producer, is to get a script that attracts this kind of talent.
It's a tale of redemption. It's a tale of a girl who is going on a journey, who makes mistakes as most young people do... the credit card companies love sending you credit cards so you exceed your limit and they can charge you interest. And this is a girl who overcomes her problems and figures a way out of her financial crisis, and hopefully the world will do the same thing.
Well, I feel that we're kind of fortunate that this book gives the whole world a lesson in economics and how to get out of the mess that we're all in. It's basic message is to try and stop spending as much and try to release some of your assets to pay off your debt.
I was always looking to be entertained. We lead such full lives and a lot of us don't lead very pleasant lives and don't like what we do... My dad worked his whole life as a salesman and that wasn't what he really wanted to do. He looked forward to two weeks vacation every year and he used to say to me, 'Whatever you do, make sure you do something you really like so you don't just have your vacation to look forward to.' And I love movies.
And yes, it is harder to make movies because budgets are getting smaller, and the companies stocks are down. The only good news on the horizon is that box office has been up by something like 23% from last year, which is great for us. It's still the cheapest form of entertainment.
Sophie [Kinsella]'s writing just captivated me. We bought this eight years ago, before it became an international success and was only one book. Now there's five. So, we were very fortunate to latch onto a character who has since become an international success both as a novel and hopefully now as a movie.