John Caples Quotes

Remember that the headline and the appeals are ONE AND THE SAME. John Caples Picture Quote

Remember that the headline and the appeals are ONE AND THE SAME.

— John Caples

The best headlines are those that appeal to the reader’s self-interest, that John Caples Picture Quote

The best headlines are those that appeal to the reader’s self-interest, that

— John Caples

Every single element in an advertisement – headline, subhead, photo, and copy John Caples Picture Quote

Every single element in an advertisement – headline, subhead, photo, and copy

— John Caples

The most frequent reason for unsuccessful advertising is advertisers who are so John Caples Picture Quote

The most frequent reason for unsuccessful advertising is advertisers who are so

— John Caples

A good headline can make an advertisement good even if the picture is poor. John Caples Picture Quote

A good headline can make an advertisement good even if the picture is poor.

— John Caples

Get the big point of your advertisement into your headline. Use your John Caples Picture Quote

Get the big point of your advertisement into your headline. Use your

— John Caples

The headlines are critically important. The majority of the public reads little John Caples Picture Quote

The headlines are critically important. The majority of the public reads little

— John Caples

Every copywriter knows what it is to struggle with a copy for John Caples Picture Quote

Every copywriter knows what it is to struggle with a copy for

— John Caples

The success of an entire advertising campaign may stand or fall on John Caples Picture Quote

The success of an entire advertising campaign may stand or fall on

— John Caples

To impress your offer on the mind of the reader or listener, John Caples Picture Quote

To impress your offer on the mind of the reader or listener,

— John Caples

The business of judging a headline AFTER you read the copy is John Caples Picture Quote

The business of judging a headline AFTER you read the copy is

— John Caples

Avoid the “hard-to-grasp” headline – the headline that requires thought and is John Caples Picture Quote

Avoid the “hard-to-grasp” headline – the headline that requires thought and is

— John Caples

Now I spend hours on headlines – days if necessary. And when John Caples Picture Quote

Now I spend hours on headlines – days if necessary. And when

— John Caples

The advertiser’s logotype at the bottom of the ad can be considered John Caples Picture Quote

The advertiser’s logotype at the bottom of the ad can be considered

— John Caples

The purpose of the headlines must be to convey a message to John Caples Picture Quote

The purpose of the headlines must be to convey a message to

— John Caples

If the headline is a good one, it is a relatively simple matter to write the copy. John Caples Picture Quote

If the headline is a good one, it is a relatively simple matter to write the copy.

— John Caples

Even today you can look through almost any consumer or professional publication John Caples Picture Quote

Even today you can look through almost any consumer or professional publication

— John Caples

In striving to produce an attractive headline, the copywriter should not emphasize John Caples Picture Quote

In striving to produce an attractive headline, the copywriter should not emphasize

— John Caples

Remember that the reader’s attention is yours for only a single instant. John Caples Picture Quote

Remember that the reader’s attention is yours for only a single instant.

— John Caples

If you are going to emphasize certain words in the headline, be John Caples Picture Quote

If you are going to emphasize certain words in the headline, be

— John Caples

If you use a poor headline, it does not matter how hard John Caples Picture Quote

If you use a poor headline, it does not matter how hard

— John Caples

Don’t underestimate the value of beginning a headline by naming the people John Caples Picture Quote

Don’t underestimate the value of beginning a headline by naming the people

— John Caples

For every curiosity headline that succeed in getting results, a dozen will fail. John Caples Picture Quote

For every curiosity headline that succeed in getting results, a dozen will fail.

— John Caples

What good is all the painstaking work on copy if the headline John Caples Picture Quote

What good is all the painstaking work on copy if the headline

— John Caples

Make an offer they can’t refuse. John Caples Picture Quote

Make an offer they can’t refuse.

— John Caples

You can write a 1st paragraph that continues the same thought you John Caples Picture Quote

You can write a 1st paragraph that continues the same thought you

— John Caples

Unsuccessful headlines were not written without a strong appeal, but it was John Caples Picture Quote

Unsuccessful headlines were not written without a strong appeal, but it was

— John Caples

Readers know what the copy is going to say. John Caples Picture Quote

Readers know what the copy is going to say.

— John Caples

A long headline that really says something is more effective than a John Caples Picture Quote

A long headline that really says something is more effective than a

— John Caples

Do not try to make your headline so short that it fails John Caples Picture Quote

Do not try to make your headline so short that it fails

— John Caples

An advertisement will be a good one – that is if the headline is really a “stopper.” John Caples Picture Quote

An advertisement will be a good one – that is if the headline is really a “stopper.”

— John Caples

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