As a label I don't care about piracy. I want the music that we [my band] love to be heard by as many people as possible. The more people like the music we put out, the better the label and artists will do. If anyone genuinely likes what we do they will find us, buy our vinyl or come to see the artists play live.
Justin Broadrick has stated that the drum machine sound was heavily influenced by hip hop artists in the late 80s, particularly the beat on “Christbait Rising” which Broadrick was quoted as saying, “It was my attempt at copying the rhythm sample on 'Microphone Fiend' by Eric B & Rakim”.
I feel somewhat privileged because I often feel very sorry for kids. I often feel very sorry for 20-year-olds and teens who grew up with the internet and have grown up completely connected because, for me, people like me know what it was to struggle, but it wasn't a struggle. It was great! It was fantastic. The thrill of the hunt.
Rhythms, beats, etc., are fundamentally central to my creative drive: my first instrument was the drums, nearly every band I have been involved in or at the helm of, is driven by rhythm, my band is driven entirely by rhythm, machine rhythm, and the purpose of the rock instrumentation is literally to speak the beats, to emulate the rhythms with guitars and bass, with very little articulation, and without being 'progressive'.