The unsupervised learning is the way most people will learn in the future. You have this model of how the world works in your head and you're refining it to predict what you think is going to happen in the future.
If you think about companies that were built in Silicon Valley, a lot of them early on were chip companies. And now the companies that are there, like Apple, are much more successful than any of the chip companies were.
We used to write this down by saying, 'move fast and break things.' And the idea was, unless you are breaking some stuff you are not moving fast enough. I think there's probably something in that for other entrepreneurs to learn which is that making mistakes is okay. At the end of the day, the goal of building something is to build something, not to not make mistakes.
When I was in college, I remember thinking to myself, this internet thing is awesome because you can look up anything you want, you can read news, you can download music, you can watch movies, you can find information on Google, you can get reference material on Wikipedia, except the thing that is most important to humans, which is other people, was not there.
I actually do think you're seeing this trend towards organizations just caring more about their brand and engaging. And so I think Home Depot will want to humanize itself. I think that's a lot of why companies are starting blogs, are just giving more insight into what's going on with them.
When people are connected, we can just do some great things. They have the opportunity to get access to jobs, education, health, communications. We have the opportunity to bring the people we care about closer to us.
Facebook is uniquely positioned to answer questions that people have, like, what sushi restaurants have my friends gone to in New York lately and liked? These are queries you could potentially do with Facebook that you couldn't do with anything else, we just have to do it.
The world is changing so quickly, with mobile stuff and different platforms emerging, that I think it's more likely that the biggest competitor for Facebook is someone that we haven't heard of. What that means for us is that we should just really stay focused on what we're doing.
It used to be the case, like you'd switch jobs, and then maybe you wouldn't keep in touch with all the people that you knew from that old job, just because it was too hard. But one of the things that Facebook does is it makes it really easy to just stay in touch with all these people.
People influence people. Nothing influences people more than a recommendation from a trusted friend. A trusted referral influences people more than the best broadcast message. A trusted referral is the Holy Grail of advertising.
[Facebook] is shaping a broader web. If you look back for the past five or seven years, the story about social networking has really been about getting people connected... But if you look forward for the next five years, I think that the story people are going to remember five years from now isn't how this one site was built; it is how every single service that you use is now going to be better with your friends.
Today we can only hear the voices and witness the imaginations of one-third of the world's people. We are all being robbed of the creativity and potential of the two-thirds of the world not yet online. Tomorrow, if we succeed, the Internet will truly represent everyone.
I think there's confusion around what the point of social networks is. A lot of different companies characterized as social networks have different goals - some serve the function of business networking, some are media portals. What we're trying to do is just make it really efficient for people to communicate, get information and share information.
I mean, we've built a lot of products that we think are good, and will help people share photos and share videos and write messages to each other. But it's really all about how people are spreading Facebook around the world in all these different countries. And that's what's so amazing about the scale that it's at today.
For the first time we're allowing developers who don't work at Facebook to develop applications just as if they were. That's a big deal because it means that all developers have a new way of doing business if they choose to take advantage of it. There are whole companies that are forming whose only product is a Facebook Platform application.
If you want to be free, or you want to preserve freedom for people, you both need to have laws that make it so people have freedom of speech and all the freedoms that they need. You also need to have an open governance system where people can vote and people have representation.
My goal was never to just create a company. A lot of people misinterpret that, as if I don't care about revenue or profit or any of those things. But what not being just a company means to me is not being just that - building something that actually makes a really big change in the world.
The question I ask myself like almost every day is, 'Am I doing the most important thing I could be doing?'... Unless I feel like I'm working on the most important problem that I can help with, then I'm not going to feel good about how I'm spending my time. And that's what this company is.
With a generation of younger folks who have thrived on the success of their companies, there is a big opportunity for many of us to give back earlier in our lifetime and see the impact of our philanthropic efforts.
Look at the way celebrities and politicians are using Facebook already. When Ashton Kutcher posts a video, he gets hundreds of pieces of feedback. Maybe he doesn't have time to read them all or respond to them all, but he's getting good feedback and getting a good sense of how people are thinking about that and maybe can respond to some of it.
We are so fortunate that our work in connecting the world through Facebook has given us the ability to give back to our local community, our country and the world -- and to work to improve education, health care and internet access for everyone, to serve our community in San Francisco, we can think of no better place to focus than The General.