Expensive, well-executed, and familiar ads convince the investors, as nothing in the — Michael Schudson
Different groups are differentially vulnerable to advertising; and their vulnerability varies not — Michael Schudson
American advertisers rely on ‘essentially illogical’ approaches to determine their advertising budgets. — Michael Schudson
The power of ads rests more in the repetition of obvious exhortations than in the subtle transmission of values. — Michael Schudson
Advertising generally works to reinforce consumer trends rather than to initiate them. — Michael Schudson
It is very likely that many firms spend more on advertising than, for their own best interests, they should. — Michael Schudson
Most criticism of advertising is written in ignorance of what actually happens inside these agencies. — Michael Schudson
Advertisements ordinarily work their wonders, to the extent that they work at all, on an inattentive public. — Michael Schudson
Advertising is much less powerful than advertisers and critics of advertising claim. — Michael Schudson
The effectiveness of advertising depends on the amount and kind of product information available to consumers… — Michael Schudson
American advertisers rely on ‘essentially illogical’ approaches to determine their advertising budgets. — Michael Schudson