Big box just wasn't our strength. We are a men's and boy's specialty store focused on providing high quality clothing with custom tailoring. Our customer is king. When we had seven stores, communication between the stores and with our customers became more disconnected. We started to lose that great family 'camaraderie' that is essentially the key to our success.
There are lots of really good guitarists, but they play with the same pedals that everybody else does. Everybody buys the same pedals, so the sounds tend to be the same. I am looking for different ways of doing that without having to spend days and weeks and months fooling around with pedals, which I don't enjoy.