I use two million Twitter followers as a tool. The reason I have Twitter is so people can get to know me as a different person other than Dwight. I just realized all of the sudden like everything thinks I'm Dwight. They think that I'm Dwight from the office and that I'm this kind of annoying, difficult, nerdy, creepy guy and they don't know Rainn Wilson - although I'm a little bit nerdy, annoying and creepy. I'm not as much as Dwight Schrute.
I can relate to someone whose life is falling apart, and they are doing the best to get by, using humor to survive, backstrom really wears his heart on his sleeve and his life is unraveling... I would much rather hang out with that person than a slick procedural detective who has all the answers... it's human, it's frail, it's interesting.