The success of any user generated content-related project should be judged in the long term. Try not to use it as a one-off campaign activation idea. Think of it instead as the beginning or continuation of an ongoing dialogue with your consumers.
It was obvious-to me at any rate-that the answer was to why an enzyme is able to speed up a chemical reaction by as much as 10 million times. It had to do this by lowering the energy of activation-the energy of forming the activated complex. It could do this by forming strong bonds with the activated complex, but only weak bonds with the reactants or products.
Reagents are regarded as acting by virtue of a constitutional affinity either for electrons or for nuclei... the terms electrophilic (electron-seeking) and nucleophilic (nucleus-seeking) are suggested... and the organic molecule, in the activation necessary for reaction, is therefore required to develop at the seat of attack either a high or low electron density as the case may be.
Satyagraha means insistence on what one knows to be the truth. The insistence implies the exercise of free will as the need of social obligation. If one is content to know the truth himself, he does not become a votary of Satyagraha. A Satyagrahi should not only know the truth but should insist upon it in social relations. So Satyagraha is activation of truthfulness.
Healing... is an active and internal process that includes investigating one's attitudes, memories and beliefs with the desire to release all negative patterns that prevent one's full emotional and spiritual recovery. This internal review inevitably leads one to review one's external circumstances in an effort to recreate one's life in a way that serves activation of will - the will to see and accept truths about one's life and how one has used one's energies; and the will to begin to use energy for the creation of love, self-esteem, and health.
One wonders how people in primitive societies, with no knowledge of chemistry or physiology, ever hit upon a solution to the activation of an alkaloid by a monoamine oxidase inhibitor. Pure experimentation? Perhaps not.
I've had an addiction for a long time to the whole business of maximizing one's potential, what I call human activation. The vehicle for actualizing oneself is choice, options, seeking out the proper choices.
You have to figure out what conversion means in your case. What does retention mean? What does activation mean? For every business, it's going to be slightly different because of the nature of the product and the kinds of people who use it.
I endeavor to make a picture, for instance, exert a positive influence on the observer by its coloring, mood, and compositional idea, encouraging, say, activation, tranquilization, concentration, or harmony...
There's not a drop of hero's blood in my whole body, so spare me the praise. I'm just an ordinary guy, and proud of it. I'm here because I put in the time. I have the blisters on my fingers to prove it. It had nothing to do with coincidence, luck, or the activation of my Wonder Twin powers. I reset the game hundreds of times until my special attack finally went off perfectly. Victory was inevitable. So please, hold off on all the hero talk.