In this ever-changing society, the most powerful and enduring brands are built from the heart. They are real and sustainable. Their foundations are stronger because they are built with the strength of the human spirit, not an ad campaign. The companies that are lasting are those that are authentic.
Everything about it worked, and I don't mean just the movie, but in our experience, we realized there's also a component of luck involved in this business. We had absolutely the most competent people in the studio working on the release and ad campaign.
Even under Apple founder Steve Jobs, the company did emphasize values. Remember the Think Different ad campaign that used pictures of the Dalai Lama, Amelia Earhart, Mahatma Gandhi? But Jobs focused on the integrity of Apple's products.
Hillary [Clinton] had started running a million-dollar ad campaign trying to define [Donald] Trump as temperamentally unfit for the office and intellectually unfit. No experience. It's dangerous to let Trump anywhere near the nuclear codes and the push button and so forth.
I went to Tokyo three years ago. It was a job, though. I did an ad campaign for IBM, so they flew me out there to take pictures of me. It was IBM Global. It went to Australia, France, London, all over the world. But I think the ad campaign was a failure, because of me.
I love fashion. What I love is the ability to express yourself, to be able to make a product and shoot an ad campaign that tosses you out into the world and lets you have a voice in contemporary culture, iconography. I felt a little bit neutered not having that voice.