Why do you never find anything written about that idiosyncratic thought you advert to, about your fascination with something no one else understands? Because it is up to you. There is something you find interesting, for a reason hard to explain. It is hard to explain because you have never read it on any page; there you begin. You were made and set here to give voice to this, your own astonishment.
Ask any Ferrari, Porsche or Ray-Ban salesperson about their average customer and you will very likely hear that he is not, as the adverts would have us believe, a virile young footballer with shiny hair, a rippling six pack and a trouser pouch like a new punch bag. He is, in fact, a middle-aged bloke wearing more chins than he started life with and carrying the clear evidence of forty years of beer and pies slung across his midriff.
My aunt put my cousins into a childrens modelling agency, then my mum did it with us. Me and my sister got a few TV adverts, which was good pocket money. A director saw photos of me and asked me to do a short film.
The smug complacency of technology adverts disguises a pretty mixed picture, with too many people not connected, too many passive users of technologies designed for interactive, and far too much talk about empowerment but far too little action to make it happen.