And [we hope to sell] the clean fuels to other airlines. I mean, the exciting thing about the breakthrough with clean fuels for the airline industry is there's only 1,700 pumps in the world that fill up the airlines.
Failure saves lives. In the airline industry, every time a plane crashes the probability of the next crash is lowered by that. The Titanic saved lives because we're building bigger and bigger ships. So these people died, but we have effectively improved the safety of the system, and nothing failed in vain.
This is an especially good time for you vacationers who plan to fly, because the Reagan administration, as part of the same policy under which it recently sold Yellowstone National Park to Wayne Newton, has "deregulated" the airline industry. What this means for you, the consumer, is that the airlines are no longer required to follow any rules whatsoever. They can show snuff movies. They can charge for oxygen. They can hire pilots right out of Vending Machine Refill Person School.
What we are trying to do at Virgin is not to have one enormous company in one sector under one banner, but to have two hundred or even three hundred separate companies. Each company can stand on its own feet and, in that way, although we've got a brand that links them, if we were to have another tragedy such as that of 11 September - which hurt the airline industry - it would not bring the whole group crashing down.