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GWEN is a superb system, in combination with cyclotron resonance, for producing behavioural alterations in the civilian population. The average strength of the steady geomagnetic field varies from place to place across the United States. Therefore, if one wished to resonate a specific ion in living things in a specific locality, one would require a specific frequency for that location. The spacing of GWEN transmitters 200 miles apart across the United States would allow such specific frequencies to be 'tailored' to the geomagnetic-field strength in each GWEN area.
—Robert O. Becker
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Research has shown that it takes 31 days of conscious effort to make or break a habit. That means, if one practices something consistently for 31 days, on the 32nd day it does become a habit. Information has been internalised into behavioural change, which is called transformation.
—Shiv Khera
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There are many other (besides testosterone) behaviour-eliciting hormones fundamental for humen well-being, including estrogen and progesterone in females. The fact that complex behavioural patterns can be triggered by a tiny concentration of moleculas coursing through the bloodstream, and that different animals of the same species generate different amounts of these hormones, is something worth thinking about when it's time to judge such matters as free will, individual responsibility, and law and order.
—Carl Sagan
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A powerful portfolio of physiological and behavioural evidence now exists to support the case that fish feel pain and that this feeling matters. In the face of such evidence, any argument to the contrary based on the claim that fish 'do not have the right sort of brain' can no longer be called scientific. It is just obstinate.
—John Webster
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In fact there was only one species on the planet more intelligent than dolphins, and they spent a lot of their time in behavioural research laboratories running around inside wheels and conduction frighteningly elegant and subtle experiments on man. The fact that once again man completely misinterpreted this relationship was entirely according to these creatures’ plans.
—Douglas Adams
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Put simply, behavioural economics argues that human beings' decision-taking is guided by the evolutionary baggage which we bring with us to the present day. Evolution has made us rational to a point, but not perfectly so. It has given us emotions, for example, which programme us to override our rational brain and act more instinctively.
—Evan Davis