I thought to myself, 'why not write a bestseller?' In the first place, more people buy them and more people read them. You make more money and it doesn’t take any more time to write a bestseller than it does to write a book nobody buys.
If you write chick lit, and if you're a New Yorker, and if your book becomes the topic of pop-culture fascination, the paper might make dismissive and ignorant mention of your book. If you write romance, forget about it. You'll be lucky if they spell your name right on the bestseller list.
When a psychiatrist writes a bestseller, he is then urged to write a book of advice. But I think our culture's awash in advice. The problem is we don't know whether it applies to us or whether we're an exception.
I think that's just what happens when you write a big bestseller. After that you need to find out: What's the best way to go on? And the worst thing you could do would be to try to repeat the formula. That would be suffocating.
When liberals' presidential nominees consistently fail to carry Kansas, liberals do not rush to read a book titled "What's the Matter With Liberals' Nominees?" No, the book they turned into a bestseller is titled "What's the Matter With Kansas?" Notice a pattern here?
DSM-IV is the fabrication upon which psychiatry seeks acceptance by medicine in general. Insiders know it is more a political than scientific document… DSM-IV has become a bible and a money making bestseller—its major failings notwithstanding.
Preserve the core, and let the rest flux. In their wonderful bestseller Built to Last, authors James Collins and Jerry Porras make a convincing argument that long-lived companies are able to thrive 50 years or more by retaining a very small heart of unchanging values, and then stimulating progress in everything else. At times "everything" includes changing the business the company operates in, migrating, say, from mining to insurance. Outside the core of values, nothing should be exempt from flux. Nothing.