The problem with the emotions is not that they are untamed forces or vestiges of our animal past; it is that they were designed to propagate copies of the genes that built them rather than to promote happiness, wisdom, or moral values.
The Human subject is the most important thing. My work is abstract in the sense of having been designed and composed, but it is not abstract in the sense of having no human content I want to communicate. I want the idea to strike right away.
From an evolutionary perspective children are, literally, designed to learn. Childhood is a special period of protected immaturity. It gives the young breathing time to master the things they will need to know in order to survive as adults.
People really don't understand the technology they're using. It's been talked about a lot. Apple products in particular are designed in such a way that's harder to get in and understand what processes are going on.
Our party [Republicans] has been focused on big business too long. I came through small business. I understand how hard it is to start a small business. That's why everything I'll do is designed to help small businesses grow and add jobs. I want to keep their taxes down on small business. I want regulators to see their job as encouraging small enterprise, not crushing it.
I don’t think that anyone has really told (people) what design is. It doesn’t occur to most people that everything is designed--that every building and everything they touch in the world is designed. Even foods are designed now. So in the process of helping people understand this, making them more aware of the fact that the world around us is something that somebody has control of, perhaps they can feel some sense of control, too. I think that’s a nice ambition.
You have to understand your own psychology. You have to understand that human beings weren't really designed to invest. We have all these emotions that are appropriate responses if you're being chased by a tiger, but they're terrible responses if you've got a 30-year time horizon to think about investment or when you're trying to manage investment over 30 years.