Swim upstream. Go the other way. Ignore the conventional wisdom. If everybody else is doing it one way, there's a good chance you can find your niche by going in exactly the opposite direction. But be prepared for a lot of folks to wave you down and tell you you're headed the wrong way. I guess in all my years, what I heard more often than anything was: a town of less than 50,000 population cannot support a discount store for very long.
What is your personal carrying capacity for grief, rage, despair? We are living in a period of mass extinction. The numbers stand at 200 species a day. That's 73,000 a year. This culture is oblivious to their passing, feels entitled to their every last niche, and there is no roll call on the nightly news.
We would much prefer to see ownership in the hands of the Maple Group, if only because we would much rather see Canadian ownership of our stock exchange. What we are first of all interested in is making sure that Montreal is able to preserve that niche or expertise.
I thought what would be really just choice for a revamp and a reboot is 'The Greatest American Hero.' I think I'd be just that kind of perfect not prepared for this kind of thing, but thrust into circumstances he's not prepared for... that's another niche of mine. Unpreparedness. Not knowing what to do. I'm good at being that guy.
I think that people should find a niche that will work. I have friends growing up who sat around playing video games for hours after school, and now they work for the video game industry. People need to find a niche so it doesn't feel like a job anymore. When I'm working on the "Lights Out" brand, it's fun. It's not work.