There is no satisfactory explanation of style, no infallible guide to good writing, no assurance that a person who thinks clearly will be able to write clearly, no key that unlocks the door, no inflexible rules by which the young writer may steer his course. He will often find himself steering by stars that are disturbingly in motion.
Unlike the pattern which seems to prevail in the rest of life, in the human species the weak not only survive but often triumph over the strong. The self-hatred inherent in the weak unlocks energies far more formidable then those mobilized by an ordinary struggle for existence.
Maidens stand still, they are lovely statues and all admire them. Witches do not stand still. I was neither, but better that I err on the side of witchery, witchery that unlocks towers and empties ships.
As death, when we come to consider it closely, is the true goal of our existence. I have formed during the last few years such close relations with this best and truest friend of mankind, that his image is not only no longer terrifying to me, but is very soothing and consoling! I thank my God for graciously granting me the opportunity of learning that death is the key which unlocks the door to our true happiness.
If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.