If people keep buying poorly designed products, manufacturers and designers will think — Donald A. Norman
Technology may change rapidly, but people change slowly. The principals [of design] — Donald A. Norman
Behavioral design is all about feeling in control. Includes: usability, understanding, but — Donald A. Norman
The argument is not between adding features and simplicity, between adding capability — Donald A. Norman
![Technology may change rapidly, but people change slowly. The principals [of design] Donald A. Norman Picture Quote](https://www.idlehearts.com/images/technology-may-change-rapidly-but-people-change-slowly-the-principals-of-design.jpg?x85372 "Technology may change rapidly, but people change slowly. The principals [of design]")
