Good-to-great companies set their goals and strategies based on understanding; comparison companies — James C. Collins
Smart people instinctively understand the dangers of entrusting our future to self-serving — James C. Collins
You absolutely must have the discipline not to hire until you find the right people. — James C. Collins
Managing your problems can only make you good, whereas building your opportunities — James C. Collins
Building a visionary company requires one percent vision and 99 percent alignment. — James C. Collins