Experience comes from what we have done. Wisdom comes from what we have done badly. — Theodore Levitt
Creative people tend to pass the responsibility for getting down to brass tacks to others. — Theodore Levitt
People don’t want to buy a quarter-inch drill. They want to buy a quarter-inch hole! — Theodore Levitt
The true purpose of a business is to create and keep a customer, not to make you money. — Theodore Levitt